Job Description Summary
Role Summary/Purpose
The role of a Director of VA/DoD at GE Healthcare (GEHC) involves driving the adoption and growth of GEHC's cardiac imaging agent, Flyrcado (flurpiridaz F 18), which is used for Positron Emission Tomography (PET) myocardial perfusion imaging (MPI) to detect coronary artery disease (CAD). The role emphasizes a mix of strategic collaboration, contracting, customer education, and performance tracking to drive the growth of Flyrcado in the cardiac imaging market.
Job Description
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Roles and Responsibilities
- Develop and execute Flyrcado national business plans to drive Flyrcado market share growth within the government accounts through educational programs, KOL development, new PO awards, enablement to first dose, and modeling competitive threats to Flyrcado adoption.
- Identify business and functional relationships within VA/DoD Imaging and Cardiology. Cultivate productive relationships with key stakeholders to help increase awareness of Flyrcado, and appropriately impact the decision-making process and outcomes.
- Understand product differentiators and position Flyrcado as the product of choice in cardiac PET MPI.
- Collaborate with GEHC internal and external functions (e.g. CPAMs, GE PDx Application Specialists, PMFs, KOLs, Marketing, Medical Affairs, PET Channel Management, Legal, Contracts, Finance, Sales Ops, Customer Excellence…) to identify opportunities, resolve issues, secure PO awards, bring account to first dose, and ensure customer satisfaction and retention to maximize Flyrcado market share.
- Conduct Quarterly Business Reviews with VA/DoD accounts.
- Work with GM, Head of Sales, RSDs and CPAMs to implement Flyrcado in the VA/DoD facilities, manage growth and change, and create and maintain a culture of engagement and accountability.
- Foster an integrated customer account strategy and drive the cultivation of synergy among Medical Affairs, Marketing, Customer Excellence and all related work teams including PMF’s aimed at growth and continuous improvement.
- Identify and provide market intelligence about trends in patient / disease management, competing technologies, funding issues, etc. that may affect the appropriate usage of GEHC products
- Prioritize and drive focus on high impact opportunities; monitor Performance Dashboards to analyze, interpret, and execute actionable sales efforts.
- Ensure a compliant culture to promote GEHC products and adhere to the highest ethical standards
- Representing the company at healthcare conferences and seminars to network with KOLs and key stakeholders, cultivate relationships, and promote GEHC products and the company.
Required Qualifications
- 10-+ years demonstrated successful sales and complex key account experience in the health care field including a minimum of 5 years contracting experience, ideally in Cardiology, Nuclear Medicine Diagnostics and/or Therapeutics.
- Extensive commercial experience with a solid record of achievement in either therapeutics or diagnostics, including product launch experience.
- Minimum 5+ years in a commercial leadership role demonstrating the following:
- Strong analytic and financial acumen to identify high priority opportunities, key account stakeholders and decision makers
- Superior influencing and negotiation skills and proven success in complex selling situations
- Superior ability to identify, cultivate and maintain C-Suite relationships
- Ability to lead the internal development of customized action plans to direct national education initiatives in the VA/DoD Health System.
- Comprehensive knowledge of the VA and DoD health systems.
- Strong cross-organizational collaboration skills; ability to operate effectively in a matrixed environment.
- Communicate ideas and information, both verbally and written, in a persuasive and appropriate manner; proven ability to communicate complex or technical content in a convincing way to non-technical audiences.
- Experienced in managing multiple projects simultaneously and delivering results in a timely manner.
- Possess effective leadership skills in environment of ambiguity.
- Willing to travel overnight (up to 50%) based on business need.
- Valid driver’s license.
Desired Characteristics
- Strong analytical, oral, presentation and written skills,
- Proficient MS Office and CRM skills.
- Ability to work independently and with a team to manage multiple stakeholders and competing priorities through effective organizational, people, and time management skills.
- Analytical ability to use internal reporting to manage account plans and identify patterns and opportunities for growth.
- Ability to apply a range of traditional and nontraditional problem-solving techniques to think through and solve complex issues creatively to improve performance and company effectiveness.
- Ability to build rapport and relationships by interacting effectively with employees and external contacts (i.e. MD and office staff) at all levels, demonstrating awareness of their needs and responding with the appropriate action.
- Ability to achieve objectives while operating in compliance with regulatory guidelines.
About Us
With 4000+ employees serving 100+ countries, GE Healthcare’s Pharmaceutical Diagnostics (PDx) business is the number one global supplier of contrast media and molecular imaging agents used in medical imaging exams to improve the visibility of organs, blood vessels or tissues, often helping radiologists distinguish between normal and abnormal conditions. PDx products makes a huge impact worldwide - supporting three patients every second.
For U.S. based positions only, the pay range for this position is $161,568.00-$242,352.00 Annual. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience and location. In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.
Additional Information
GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.
Relocation Assistance Provided: No
Application Deadline: December 16, 2024
