Position Summary
Director – Ad Sales Enablement (US)
Samsung Ads is proud to be at the forefront of redefining advertising in the Advanced TV landscape. Our mission is to help consumers discover relevant content and brands, while providing advertisers the opportunity to amplify their brand messaging and fully surround the Samsung audience.
Powered by deep analytics and industry-leading technology, Samsung Ads is an intuitive audience platform, delivering meaningful experiences to reach the right audience across Smart TVs, mobile and desktop. With the largest proprietary dataset powered by Automatic Content Recognition (ACR), combined with third-party data from trusted partners, we offer advertisers real-time TV viewing insights from over 35 million TVs in the US and a reach of 200M+ devices.
From native placements on millions of Samsung Smart TVs to seamless activation across surrounding devices, we help marketers make informed decisions through our unparalleled reach, meaningful experiences and deeper insights. Our breadth of data—from consumer viewership preferences to connected device usage —helps inform richer insights, providing advertisers the ability to bridge the linear TV and digital landscape.
The Opportunity
Samsung Ads is looking for a Director of Sales Enablement. This new role will be responsible for owning two key functions that service the Samsung Ads organization: Seller Learning and Development, and Sales Business Planning and Analytics. We are seeking a unique candidate who has experience in both of these functions.
Each focus area will have a different but important scope. Sales Learning and Development will have a focus on building a holistic sales training plan for many senior sellers focused on the Fortune 1000 customer base, as well as architecting a sales/onboarding plan for SMB sellers focused on smaller new business. This person would own the training calendar for the Sales organization, partner with cross-functional product teams to land new product sales trainings, and source and collaborate with external partners to create a unified, proprietary Samsung sales methodology. Depending on their professional qualifications, they may lead or help lead actual trainings in the advance video / programmatic video space. This person would work closely with senior stakeholders in Ad Sales, New Product Solutions, and Corporate Learning and Development to drive sales success.
The Director of Sales Enablement would also be responsible for building and staffing the Sales Business Planning and Analytics lead. This function will own the quarterly and annual sales process, assist in quota setting and tracking, build and refresh lead lists, and support key KPI tracking. This person would work closely with Ad sales leadership, New Product Solutions, and the Sales Operations team to drive holistic business success.
The ideal candidate would join our New York City-based team. However, there is flexibility for the right candidate to join this team from any major hub Samsung Ads hub in the US (Mountain View, Chicago, Atlanta, Los Angeles). Samsung Ads has a policy of working from the office three days per week, every week. A competitive compensation and benefits plan will be provided.
We are seeking a candidate that has deep experience in the Ad Sales space, and an appreciation for the media landscape and lifecycle. The ideal candidate has 10+ years of relevant experience, including knowledge of both functions (Learning and Development, and Business Planning and Analytics), ideally working across a portfolio of at least 500+ clients at a large media, technology, or related enterprise. The ideal candidate is an experienced people manager and ready to lead a small, impactful team of 2-3 senior individual contributors.
This is a new, strategic, high-visibility role for the organization, and a chance to have considerable impact at a leading company. Thank you for considering Samsung Ads.
Role and Responsibilities
Specific & team responsibilities include:
- Build the Sales Enablement function for Samsung Ads North America division
- Hire and manage a small team (2-3 people), with each direct report managing distinct functions (Sales Learning and Development, and Ads Business Planning/Intelligence)
- Design, implement, and measure a sophisticated Ad Sales Learning and Development program, including but not limited to content design, vendor identification and negotiation, program implementation and timeline, feedback and measurement. Set and monitor success of sales initiatives, such as product trainings, sales contests and pitch clinics.
- Partner with the Head of Finance and Head of Operations, Go-To-Market, and Sales Enablement to own the quarterly and annual business planning process with Ad sales. Own the lead list and graduation process and help set and monitor business-wide KPIs.
- Collaborate closely with Sales, New Product Solutions, Business Operations, and Leadership teams on a regular basis to drive sales success; Periodically work with cross-functional partners in Finance, Corporate Learning & Development, etc. to deliver sales programming that drives success.
Skills and Qualifications
Required Qualifications:
- 10+ years of relevant work experience, including
- 8+ years working in an organization that supports the Advertising Sales Enablement function with F1000 brands, ideally with a focus on owning overall business planning, KPI monitoring/delivery, and supporting seller success across multiple verticals or a sizable Sales organization (eg 200+ FTEs)
- 5+ years of owing, and delivering, a successful, sales-focused learning and development program, either in-house or with external partners, owing and delivering training programs to at least 200+ FTE organizations, and working with sellers in different divisions (eg F1000 customers, SMB, etc.)
- 5+ years of people management experience, ideally responsible for a small team with different functions
- Deep understanding of the digital advertising space, with knowledge of programmatic landscape, Connected TV & upcoming technologies, industry trends, and major players
- Outstanding verbal, analytical, and presentation skills, and a focus on working strategically
- Comfortable working in a cross-functional environment, and partnering closely with Sales & Leadership teams
- Experience utilizing Excel, SalesForce, and other common data tools to perform analysis
Preferred qualifications
- Bachelor’s degree in related field (business, advertising, marketing, organizational behavior, economics, etc.) or advanced degree (eg MBA).
- Previously owned Ad Sales-focused learning and development programs, either in-house or through vendors
- Outstanding vendor/partner management relationship and RFP skills
- Ability to work effectively cross-functionally and within matrixed organizations
- Demonstrated interest and success in sales planning, training, and sales incentives
- Former advertising seller, analytical lead, or ad sales trainer background
Salary Range Pay Transparency: Compensation for this role, for candidates based in New York, NY is expected to be between $190,000 and $230,000 with a potential for 80% bonus. Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role. Regular full-time employees (salaried or hourly) have access to benefits including Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more.
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