Position Summary
Samsung Ads is proud to be at the forefront of redefining advertising in the Advanced TV landscape. Our mission is to help consumers discover relevant content and brands, while providing advertisers the opportunity to amplify their brand messaging and fully surround the Samsung audience.
Powered by deep analytics and industry-leading technology, Samsung Ads is an intuitive audience platform, delivering meaningful experiences to reach the right audience across Smart TVs, mobile and desktop. With the largest proprietary dataset powered by Automatic Content Recognition (ACR), combined with third-party data from trusted partners, we offer advertisers real-time TV viewing insights from over 35 million TVs in the US and a reach of 200M+ devices.
From native placements on millions of Samsung Smart TVs to seamless activation across surrounding devices, we help marketers make informed decisions through our unparalleled reach, meaningful experiences and deeper insights. Our breadth of data—from consumer viewership preferences to connected device usage —helps inform richer insights, providing advertisers the ability to bridge the linear TV and digital landscape.
The Opportunity
Samsung Ads is looking for a Director/Senior Manager of Go-To-Market. This new role will be helping drive sales success, sales efficiency, and product adoption, while ensuring the business delivers on important KPIs for the region. We are seeking a unique candidate who is experienced in the areas of supporting cross-functional implementation of marketing and product solutions, managing special executive projects, and driving alignment and success for sizeable ad sales teams.
The Director of Go-To-Market will be responsible for building and managing a small team (2-3 people) to manage these functions. This leader would also be responsible for collaborating regularly with senior cross-functional stakeholders in Ad Sales, Marketing, New Product Solutions, Corporate Communications and Strategy. A strong bias for analysis, key metrics, and operational rigor is key to being successful in this role.
The ideal candidate would join our New York City-based team. However, there is flexibility for the right candidate to join this team from any major hub Samsung Ads hub in the US (Mountain View, Chicago, Atlanta, Los Angeles). Samsung Ads has a policy of working from the office three days per week, every week. A competitive compensation and benefits plan will be provided.
We are seeking a candidate that has deep experience in a Go-To-Market or Strategy and Operations function. The ideal candidate has 10+ years of relevant experience, ideally leading these functions within a large media, tech, or advertising company. An appreciation of the media landscape and lifecycle (such as video ad sales, programmatic media, etc) is helpful. The ideal candidate is an experienced people manager and ready to lead a small, impactful team of 2-3 senior individual contributors.
This is a new, strategic, high-visibility role for the organization, and a chance to have considerable impact at a leading company. Thank you for considering Samsung Ads.
Role and Responsibilities
Specific & team responsibilities include:
- Build the Activation / Go-to-Market function for Samsung Ads North America division and manage a small team (2-3 people)
- Own and quickly execute executive asks, special projects, and analysis related to Ad Sales
- Create, own, and streamline all sales communications to help ad sales teams know where to focus
- Support implementation and tracking of product-led deliverables and have sales teams amplify key marketing moments and messages; lead and prepare ad sales-related communications as needed (internal/external)
- Partner with the Head of Operations, Go-To-Market, and Sales Enablement to manage executive needs
- Collaborate closely with Ad Sales, New Product Solutions, Business Operations, and Leadership teams on a regular basis to drive sales success; Periodically work with cross-functional partners in Finance, Customer Success, etc. to deliver sales-related strategies and deliverables
Skills and Qualifications
Required Qualifications:
- 10+ years of relevant work experience, including
- 8+ years working in an organization that supports the Advertising Activation / Go-To-Market or Strategy and Operations function with F1000 brands, ideally supporting seller success across multiple verticals, multiple products, or a sizable Sales organization (eg 200+ FTEs)
- 2+ years in consulting, advisory, or sales program management at a leading company
- 5+ years of people management experience, ideally responsible for a small senior team with different functions
- Deep understanding of the digital advertising space, with knowledge of programmatic landscape, Connected TV & upcoming technologies, industry trends, and major players
- Outstanding verbal, analytical, and presentation skills, and a focus on organization, strategy, and implementation and operational excellence
- Comfortable working in a cross-functional environment, and partnering closely with Sales & Leadership teams; Ability to process both project-based work and ongoing tasks among a team
- Experience utilizing Excel, SalesForce, Atlassian suite (Confluence, etc.), Office Suite, and other common tracking and data tools to perform regular (daily/weekly) analysis
Preferred qualifications
- Bachelor’s degree in related field (business, advertising, marketing, organizational behavior, economics, etc.) or advanced degree (eg MBA).
- Previously owned executive-level projects, centralized sales communications, and/or delivering to sales new product and marketing initiatives built by cross-functional teams
- Ability to work effectively cross-functionally and within matrixed organizations
- Former consultant, advertising seller, analytical lead, or ad sales trainer background
- Speaks and writes fluent Korean
Salary Range Pay Transparency: Compensation for this role, for candidates based in New York, NY is expected to be between $190,000 and $230,000. Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role. Regular full-time employees (salaried or hourly) have access to benefits including Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more.
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