Additional Location(s): US-MN-Minnetonka; US-MA-Marlborough; US-MN-Maple Grove
Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance
At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.
About the role:
The Senior Content Experience Manager, Sales is passionate about understanding the intersection of our selling organization and the partnership they develop to enrich our customers’ and patients’ experiences. This individual contributor must have a take-charge spirit to collaborate cross-functionally and translate business and sales objectives into effective communication and measurable content strategies that provide our sales teams the right information at the right time and the right channels.
The ideal candidate can roll up their sleeves to drive activation excellence and think strategically to uncover the right channels and content themes that engage and motivate our sales teams. This individual must enjoy operating autonomously, be comfortable establishing relationships and collaborating cross-functionally, and possess the ability to develop effective content activations across a wide array of on- and off-line channels.
Qualified candidates are fluent in today’s digital marketing ecosystem and understand basic medical device sales structure to effectively apply toward content development. This role will report to the Senior Manager – Content Experiences within the Urology Customer Engagement & Activation (CE&A) team.
Key Responsibilities:
- Lead content creation and distribution for weekly sales communications.
- Develop and execute content strategy plans that support product launches, program launches, and rollout of key organizational initiatives.
- Create sales communication governance, structure and processes to facilitate intake, prioritization and execution, all informed by data.
- Serve as first point of contact for Field Marketing Managers (FMMs), to partner on co-marketing material development (including scoping and execution when required)
- Consult as subject-matter expert on sales communications to support field-based activation for key strategic partnerships such as ZERO Cancer, MenMD
- Collaborate with internal creative services team and agency partners as needed to create compelling content.
- Generate ideas collaboratively with key cross-functional team members, such as Product Marketing, Medical Education, Health Economics & Market Access, Commercial Enablement, etc., to recommend high-performing content assets that provide our sales teams valuable materials.
- Understand and operate within Boston Scientific brand guidelines.
- Ensure materials are compliant with standard operating procedures related to regulatory, clinical, and legal approval. This includes content submission, review and approval process.
Required Qualifications:
- Bachelor’s degree in marketing, communications or other relevant field.
- 5+ years of content strategy and content creation experience, preferably in an agency, medical device, pharmaceutical or other regulated healthcare environment.
- Keen attention to detail, deadlines and budgets.
- Highly organized with ability to manage multiple stakeholders, programs and shifting priorities.
- Previous performance success in applying audience insights toward a focused content strategy.
Desired Qualifications:
- Independent, self-starter capable of effectively managing time and projects to meet deliverable dates.
- Focused on building deep partnerships cross-functionally with proven track record of uniting teams toward a common goal.
- Passion for crafting compelling stories intended to drive engagement.
- Experienced working with medical device or healthcare selling organizations.
Requisition ID: 592694
As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.
So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!
At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve.
Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identify, gender expression, veteran’s status, age, mental or physical disability, genetic information or any other protected class.
Boston Scientific maintains a prohibited substance free workplace. Pursuant to Va. Code § 2.2-4312 (2000), Boston Scientific is providing notification that the unlawful manufacture, sale, distribution, dispensation, possession, or use of a controlled substance or marijuana is prohibited in the workplace and that violations will result in disciplinary action up to and including termination.
Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.
