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At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.
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Overview
About the Role-As Instacart continues to grow as an advertising platform, we are looking to add an additional Senior Sales Executive to our Mid Market team. This Senior Sales Executive will be responsible for managing a book of business of non endemic brands looking to utilize Instacart's valuable audience across off platform partners. Senior Sales Executives act as the main point of contact for their assigned brands and own all aspects of the advertising relationship in addition to working closely with multiple cross functional partners.
About the Team- In this new role, this individual is responsible for managing Instacart’s relationships with non endemic brands both on and off platform. The team’s remit is to act as strategic consultants to accelerate the revenue growth of non endemic brands. The team works closely with internal cross-functional teams from product, comms, marketing, insights, and analytics to drive value and excitement with our partners.
About the Job
- Developing and maintaining relationships with non endemic advertisers, managing all aspects of the sales cycle for a book of business of 10+ accounts
- Selling with thought leadership and consultative sales skills across the prioritized client base
- Leading monthly, quarterly, and annual planning and budgeting process across client portfolio
- Analyzing and applying business insights in a way that influences clients’ investment decisions
- Independently identifies and builds relationships with executive contacts within the client book of business, by expanding contact to new client teams and senior stakeholders
- Forecasting the allocated book of business for quarterly and annualized growth
- Developing sales collateral, case studies, and custom ‘stories’ to translate the benefits of Instacart’s off platform advertising opportunities to advertisers
- Generating weekly campaign reports and optimization recommendations, as well as monthly / quarterly reviews
- Leveraging prior experience or interest to drive meaningful growth across a new category of advertisers for Instacart
- Work closely with programmatic teams at agencies and client direct.
About You
Minimum Qualifications
- 5-7+ years of experience in a sales environment
- 5+ years of experience in digital advertising
- Experience in managing client relationships, and partnering to drive measurable growth
- Ability to work in a fast-moving environment and juggle multiple priorities and projects
- Comfortable analyzing and speaking to on and off platform opportunities and advertising insights and KPIs
- Excellent written, verbal and presentation skills
- Familiarity with tools of the trade (eg. Microsoft Office, specifically Excel, Google Drive)
- Experience with large data sets and ability to extract business insights from analysis (Experience in SQL, Tableau preferred)
Preferred Qualifications
- Experience selling programmatic advertising and deep knowledge of the programmatic space
- Experience selling into large and small agencies
- Experience selling to fortune 500 brands
- Consistent historic performance of achieving sales quotas, while building strong client relationships
